Reviv: Fashion as Collectible Culture
Reviv: Fashion as Collectible Culture
All garments designed and handmade by Nora Granhaug-Jones
Photo: Bertine Monsen Photo Assistant: Rebecca Johnsgaard Hair and Makeup: Enora Olsen Hair: Bemnet Meselu Talent: Joy Anin & Lina Marie Grønnerud
Challenge
Can fashion be more than apparel? Reviv merges storytelling, collectibility, and gaming to create an interactive experience rooted in fandom.
Approach
A collectible card game shapes each clothing drop, with cards embedded in garments—some common, some rare, some exclusive. Inspired by Norse mythology, the collection transforms historical narratives into contemporary fashion. Collaborating with 3D artist Aria Jadidi, Reviv bridges illustration and digital modeling to bring its universe to life.
Impact
Reviv redefines fashion as an evolving world—where clothing, storytelling, and gaming converge. More than a brand, it’s a platform for creativity, expanding into jewelry, accessories, and collectibles.
Takeaway
Fashion isn’t just worn—it’s collected, explored, and experienced.
Challenge
Can fashion be more than apparel? Reviv merges storytelling, collectibility, and gaming to create an interactive experience rooted in fandom.
Approach
A collectible card game shapes each clothing drop, with cards embedded in garments—some common, some rare, some exclusive. Inspired by Norse mythology, the collection transforms historical narratives into contemporary fashion. Collaborating with 3D artist Aria Jadidi, Reviv bridges illustration and digital modeling to bring its universe to life.
Impact
Reviv redefines fashion as an evolving world—where clothing, storytelling, and gaming converge. More than a brand, it’s a platform for creativity, expanding into jewelry, accessories, and collectibles.
Takeaway
Fashion isn’t just worn—it’s collected, explored, and experienced.
